- Globally Recognized Certification
ISO 10668:2010 - Brand Valuation
ISO 10668:2010 Certification establishes internationally recognized requirements and procedures for monetary brand valuation ensuring transparent, reliable, and consistent assessment of brand value. This standard provides systematic framework for measuring brand equity through financial, behavioral, and legal analysis supporting business transactions, financial reporting, and strategic decision-making.
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What is ISO 10668:2010 – Brand Valuation Certification
ISO 10668:2010 Certification is a comprehensive standard defining principles and methodologies for brand valuation combining financial analysis, market research, and legal assessment to determine brand monetary value. This certification establishes requirements for behavioral analysis measuring brand strength through customer perception, loyalty, and market positioning; financial analysis determining brand-generated economic benefits through revenue attribution and profitability; and legal analysis confirming brand protection through trademark rights, licensing agreements, and intellectual property security. The standard ensures valuations are transparent, defensible, and comparable across industries and jurisdictions.
The certification process mandates thorough documentation of valuation approaches including income-based methods (discounted cash flow), market-based comparisons, and cost-based assessments while requiring explicit assumptions, data sources, and calculation methodologies. Certified valuations must demonstrate clear separation of branded versus unbranded business performance, account for brand lifecycle stage, consider competitive landscape impacts, and provide sensitivity analysis showing how value changes under different scenarios. ISO 10668:2010 compliance ensures brand valuations withstand scrutiny during mergers, acquisitions, licensing negotiations, litigation, financial reporting, and strategic planning processes.
- Benifits
Key Benefits of ISO 10668:2010 Certification
This certification provides credible brand valuations for financial reporting, facilitates merger and acquisition transactions, supports licensing negotiations, and enables strategic brand investment decisions based on standardized methodology.
Transaction Credibility Enhancement
Support mergers, acquisitions, and licensing negotiations with internationally recognized brand valuations that withstand due diligence and regulatory scrutiny.
Financial Reporting Compliance
Meet accounting standards requiring brand value disclosure on balance sheets with defensible valuations satisfying auditors and regulatory requirements.
Strategic Investment Justification
Make informed brand investment decisions using standardized metrics that demonstrate return on brand spending and guide resource allocation.
Litigation Support Strength
Provide robust evidence for trademark disputes, royalty determinations, and damage calculations with valuations meeting legal evidentiary standards.
- Standard Process
Your Path to ISO Certification
Four straightforward steps to achieve ISO certification: consultation, documentation, payment, and certificate delivery—all managed remotely for your convenience.
Free Consultation
Connect with our ISO experts to discuss your certification needs and requirements.
E-mail Documents
Submit your organization's documents and information securely via email.
Make Payment Online
Complete your payment conveniently through our secure online payment gateway.
Get ISO Certificate
Receive your internationally recognized ISO certification upon successful audit completion.
- Which Industries?
Who Needs This
Brand valuation specialists, financial advisors, merger and acquisition consultants, and corporate finance departments conducting brand assessments require ISO 10668:2010 compliance. Companies involved in brand licensing, trademark litigation, or financial reporting of intangible assets benefit significantly.
Brand Valuation & Consulting
Investment Banking & M&A
Intellectual Property Law
Corporate Finance & Accounting
- Ongoing Requirements
Compliance & Maintenance
Post-certification, organizations must fulfill ongoing requirements including annual surveillance audits, internal reviews, and recertification to maintain their ISO certificate validity.
